Resale, Safety, Luxury…
In a year when Audi has lined its awards cabinet, its Q7 quattro luxury SUV has added another accolade to the maker’s resume, this time KBB’s 2009 Best Resale Value Award. The award recognizes vehicles that are expected to retain the highest proportion of their original retail value price five years after purchase, per the vehicle’s specific segment.
The importance of resale value is demonstrated through the annual depreciation a vehicle faces after purchase. In most cases, depreciation can be the largest expense any new-car purchaser experiences, with many vehicles losing as much as 20% of their retail value as soon as the new owner takes possession. Higher resale values also help encourage motorists to move into newer vehicles, when the timing is appropriate, with the assistance of higher tradeins and higher-valued private-party sales. Vehicles with higher resale values tend to indicate a solidly built vehicle that may be more desirable in the used-car market.
The Q7 quattro has won other awards this year, including the Top Safety Pick by the IIHS and leading consumer research firm Strategic Vision’s SmartGreen Index and Total Value Index for luxury SUVs. In addition to the Q7 quattro winning the Best Resale Value award for luxury SUVs, Audi’s A5 coupe won the Best Resale Value award for luxury cars.
Source: Audi USA
AWARDS AUDI PRESS RELEASE
Nov 19, 2008
* The Audi Q7 quattro® earns prestigious Best Resale Value Awards from Kelley Blue Book
* The awards honor vehicles expected to hold the greater proportion of retail price
* Kbb.com recommends all car buyers to consider the importance of resale value when they go shopping for cars
HERNDON, Va., Nov 19, 2008 - The Audi Q7 quattro® and the Audi A5 coupe won Kelley Blue Book’s prestigious 2009 Best Resale Value Awards for the luxury SUV and the luxury car categories respectively.
The Kelley Blue Book Best Resale Value Awards recognize models that are expected to keep the greatest proportion of their original retail price five years after purchase. The projections are based on the Kelley Blue Book Residual Value Guide, which is backed by the research of expert automotive market analysts.
“Resale values reflect the quality, desirability and technology that vehicles provide over time to their owners - and to consumers who wish they could someday drive the best models,” said Johan de Nysschen, Audi of America’s executive vice president. “At Audi, we are committed to ensuring our customers enjoy this value focus. And we are grateful this approach has been recognized by Kelley Blue Book.”
Kbb.com recommends all car buyers to consider the importance of resale value when they go shopping for cars. Editors of Kelley Blue Book’s kbb.com have found that depreciation can be the largest expense any motorist faces in the first five years of driving a vehicle. The editors note that high resale value generally indicates a vehicle is solidly built, generates strong consumer enthusiasm and comes equipped with features likely to be highly sought by consumers five years later.
“Choosing makes, models and options wisely now can help new-car shoppers keep additional money in their pocket down the road when they go to sell or trade in the vehicle used,” said Jack R. Nerad, executive editorial director and executive market analyst with kbb.com.
The 2009 Best Resale Value Award marks a string of recent honors bestowed on the Audi Q7, including ranking as a Top Safety Pick by the Insurance Institute for Highway Safety, topping the SmartGreen Index for luxury SUVs as rated by the consumer research firm Strategic Vision and leading all luxury SUVs in Strategic Vision’s Total Value Index.
The Audi A5 recently won Automobile Magazine’s 2009 Design of the Year award. The Audi A5 also earned the Active Lifestyle Vehicle of the Year award over all other luxury cars. Sales for the A5 have been strong, setting records in each of the past three months.
Best Audi Dealers Congratulates Audi for these accomplishments !
